Vol.29 No.2(8) [2007]

Sale strategy for establishment of “Sato-Umi” -Economical base of Misaki and Himeshima Fishermen Unions

Tetsuo YANAGI

[ABSTRACT ]

The number of fishermen, who mainly support the “Sato-Umi”, has decreased in Japan. The economical base for the life of fishermen is very important for establishment of the “Sato-Umi”. The sale strategies of Misaki and Himeshima Fishermen Unions are introduced in this paper.