Volume 11 Issue 1 ( March )

The existence of digital acceleration causes positive and negative effects on the television media industry in Indonesia, such as decreasing of television media users, switching to using internet platforms. The complexity of the digital technology adaptation requires a systematic approach to analyze the company's environmental factors. The aim of this study is to design strategies so that television media companies can compete competitively under digital acceleration. This study included the SWOT, Fuzzy AHP, and TOPSIS methodologies. From six proposed alternative strategies, using internet for program promotion in the form of interactive content becomes a prioritized strategy to improve business performance.

Keywords: Digitalization; Fuzzy Analytic Hierarchy Process; SWOT; Television Media; TOPSIS