Volume 12 Issue 1 ( March 2025)

Pages_7-17

Crypto Revolution in India: Unveiling Influential Forces and Consumer Perception's Mediating Role in the Fiat Frontier Shift

Anubha Srivastava

[ABSTRACT ]

This study examines the factors influencing the probability for cryptocurrency to be replaced by fiat currency. A total of 460 respondents from diverse backgrounds were selected for this purpose. The papers applied statistical tools like Factor Analysis, ANOVA, and descriptive study to derive the meaningful objectives. The study findings suggest that the majority of respondents consider cryptocurrencies to be hazardous and steer clear of using them unless they are very financially literate and live in a region that supports blockchain technology and the financial products that are developed from it.

Keywords: Cryptocurrency; Fiat currency; Factor Analysis; Consumer satisfaction; Consumer Perception