EVERGREEN

Joint Journal of Novel Carbon Resource Sciences and Green Asia Strategy

ISSN:2189-0420 (Print until Mar 2020)
ISSN:2432-5953 (Online)

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Tapping the Potential of Innovative Hi-Tech Services on Hotel Performance using PLS-SEM Approach

Milan Sharma1,*, Amrik Singh2, Rohit .3, Aryender Singh4
1School of Hotel Management and Tourism, Lovely Professional University, 144411, India
2School of Hotel Management and Tourism, Lovely Professional University, India
3Faculty of Hotel and Tourism Management, SGT University, Gurugram, India
4Salesforce, United States
*Author to whom correspondence should be addressed:
E-mail: Mtharwal520@gmail.com (MS)
Evergreen, Vol. 12, Iss. 03, pp. 1575–1588, 2025
DOI: 10.5109/7388850
Creative Commons Attribution 4.0 International Creative Commons Attribution 4.0 International
Received: January 29, 2025 | Revised: July 10, 2025 | Accepted: August 20, 2025 | Published: September 2025
Abstract
In a country’s development hospitality industry plays a significant role in enhancing economic and cultural growth, while the adoption of technology contributes to hotel success with achieving maximum benefits. The research aims to examines the influence of cutting-edge technological services on hotel performance in the Delhi NCR region of India. The suggested research model comprises constructs such as adoption of IHTS and dimensions of hotel performance such as employee performance, guest satisfaction and financial outcome. The proposed research model, which includes constructs such as the adoption of IHTS and dimensions of hotel performance (employee performance, guest satisfaction, and financial outcome), was rigorously evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that the primary influence of IHTS adoption on overall hotel performance is significantly observed through its impact on staff performance, rather than a direct effect on financial performance. The findings indicate a substantial correlation between employee performance and financial performance, as well as between financial performance and guest satisfaction in hotels. The ramifications of these results for researchers and hoteliers are examined.
Keywords
Hotel Industry ; Adoption ; Innovative Hi-tech Service ; Hotel Performance ; Innovation
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